Etoile Parfums
Premium e-commerce for a Moroccan luxury fragrance brand. Elegant design, seamless shopping experience.
Visit SiteEtoile Parfums wanted a digital presence as refined as their fragrances — sensorial, elegant, and memorable. We built an online store that turns browsing into a visual olfactory experience.
The Challenge
Moroccan fragrance brands often struggle to convey their sensory identity through a screen. Etoile Parfums needed a site that evokes the richness of oud wood and Damascene rose — without the customer being able to smell them.
Visual Approach
We built the site's visual identity around textures and materials: brushed gold, frosted glass, silk fabric. Every product page is a staged scene — dark background, dramatic lighting, elegant typography. The luxury communicates before a single word is read.
Shopping Experience
The purchase journey was redesigned to eliminate friction: size selection, gift box choice, and personalized engraving option all integrated directly on the product page. Checkout takes under 60 seconds.
Results
Since launch, the conversion rate increased by 2.8x compared to the previous site. Average order value grew 42% thanks to highlighted gift sets. The site now receives orders from 12 countries.
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